I received an email from someone in the industry earlier this week hinting that the Tiverton, ON brewery was about to close for good. The brewery had been laying people off recently and rumours were swirling about the brewery's demise. The person that contacted me had it on good authority that the closing was going to happen soon, so I started making some phone calls to get a confirmation from anyone at the brewery. No dice. Everyone's answering machines are full - messages can't be left. Calls to President. Jonathon Sherman went unanswered today, yesterday, the day before, so I couldn't get a confirmation from him. But here is the email I received today (used with permission from the author):
Yes, they closed the doors officially yesterday. The staff were told late day Thursday. Jonathan is a good guy, but he was ill-advised and he had the D'Angelo legacy ruining anything that he did.
As of twenty minutes ago the Kincardine Newspaper hadn't heard anything from the brewery, but an employee did mention that there wasn't many people left working there.
The brewery, which has been around in one shape or another since 2002 when opened by the colourful, and not to pleasant, Frank D'Angelo. Steelback had tacky commercials, plastic bottles, 11 or more beers in their regular line-up, and a President who was brass, cocky, and outspoken. D'Angelo spent more on advertising than the brewery was bringing in with beer sales and eventually Frank was shown the door in 2008.
Stepping in as President was the young son of billionaire owner Barry Sherman - Jonathon. At 25 years old he was controlling the brewery and his intention was to steer it in another direction. One mistake I think he made was keeping the Steelback name. The years of bad beer, D'Angelo's antics, and images of plastic bottles, never did leave the beer drinkers psyche and it went downhill from there.
I'll be sure to post more information once it becomes available.